Calling this film’s journey up to its premiere a “shitstorm” would be a MASSIVE understatement. Yada yada, most hated trailer on Youtube, yada “women shouldn’t be Ghostbusters”, protests over the film, blah blah “I didn’t see it, but I know it’s going to suck” blah blah blah
I will say one thing that is perhaps the films BIGGEST failure from the start. Whoever was in charge of the marketing behind Ghostbusters should be fired and never work again. Seriously. This is not a case in which “If a lot of people are talking about it, then we must be doing something right” It’s not. This is the complete opposite effect. I was willing to the give the film a chance despite not being that excited about the trailer. And as months flew by and more ads came out, I was even less certain if the film was worth watching. And I’m somebody, despite all that, who was willing to give it a chance. I can safely bet there are probably who can only handle too much before they decide “Nope! Not doing it!”, which as a result can lead to not so stellar box office numbers.
The marketing did ONE thing right. It brought some much needed discussion about judging a film by its trailer and how careful marketing teams should treat movies. Having seen the movie, I can safely say that the just because the trailers are underwhelming doesn’t mean the film is destined to be ( As shown from Kingsman, Cabin in the Woods, Eternal Sunshine, to name a few). The same can be be said vice versa; Awesome trailers doesn’t always equal awesome movies (Tomorrowland, The Last Airbender, The Phantom Menace).
But I digress….
Contrary to what most people wished it could be, 2016’s Ghostbusters is not a film that is meant to do the original film justice but still works as a fun and funny movie to catch. If you watch it hoping that it can match the wit, charm and all around classic feel of the original, then you’re going to be let down. In the film’s defense, trying to recapture the original Ghostbusters iconic status is near impossible task. And let’s not pretend that this is the first time a Ghostbusters movie failed in doing so (*cough Ghostbusters 2)
People should also remember that this is a Paul Feig movie, as in, not an Ivan Reitman film. The style will be different, the comedy will be different, the look will be different. In a nutshell, DIFFERENT. MOVIE. That said, it’s definite new spin on the franchise, with vibrant colors in almost every scene in the movie and the signature Feig comedy seen in his past films. Something else Feig does differently here is how the characters react to the dangerous situations. In the original, the stakes were high but you could feel that the characters weren’t taking their obstacles seriously, even when threatened with death. Here, the stakes re also high, but there is a clear sense of danger and risk, which feels odd in a movie involving ghosts taking over New York.
The cast, while likable and funny, was probably where I feel a bit mixed and not for the reasons you’re probably thinking. Kristen Wiig’s Erin Gilbert is basically a more nervous and adorably shy female version of Harold Ramis’s Egon. She’s as funny and sometimes manic as you can imagine Kristen Wiig can be in her characters. Mellisa McCarthy’s Abby Yates is the persistent scientist who is pretty much what you’d imagine if McCarthy played a scientist: Funny, brash and passionate at what she does. Leslie Jones is the street smart Patty Tolan who is basically a more useful version of Ernie Hudson’s Winston. She was a subway worker who joins the team after a close encounter with a ghost and has a few tricks up her sleeves to show her value. Then there’s Kate McKinnon’s Jill Holtzmann. She I feel little mixed about. Yeah, she’s the kooky eccentric scientist who acts cool and in control, but maybe that’s kinda te problem. She’s REALLY crazy, so crazy in fact she kinda takes you out of the movie. There’s not a moment where she’s not moving around. She definately the funniest of the four but if there is such a thing as overdoing it, that would be her character.
With that said, I would definately reccommend a viewing just to settle the debates that plagued its pre-screening journey. It’s a greatexample of how a movies trailer does not define the movie itself